
In late 2010, eBay released the results of a national study identifying different kinds of gift givers according to their holiday shopping styles. In the eBay-commissioned survey called “The Psychology of Gifting” conducted by Kelton Research, adult American women were asked to identify their holiday gift shopping behaviors. According to the eBay-sponsored survey, American women can be grouped into four types of gift givers. [What type of gift giver are you?]

